Engineering and product should be unified, not separate
Splitting Engineering and Product into separate organisations creates friction, blame, and slow loops. Keep them together.
11 posts
Splitting Engineering and Product into separate organisations creates friction, blame, and slow loops. Keep them together.
How to transition from a single team to a team of teams without losing speed, clarity, or accountability.
Brand marketing has big budgets, sparse data, and complex decisions. It deserves your best analytical people — not your worst.
Stop negotiating development time sprint by sprint. Allocate by quarter, let teams decide how to use it, and eliminate the arm wrestling.
Hiring your first technical person is one of the most consequential early decisions you'll make. Here's what to look for and what to avoid.
A counterpoint: sometimes functional organisation is the right call. Here's when centralising actually makes sense.
Three quick tests to tell if your teams are organised well or badly — before the problems become obvious.
Functional org structures look clean on paper. In practice they create bottlenecks, unclear ownership, and a lot of wasted meetings.
Introducing the 80% Rule: each team should be able to deliver 80% of its mission without depending on anyone else.
Six principles for setting up a new venture properly: founders, autonomy, people, relationships, space, and governance.
Organisation is the most under-rated factor in new venture success. Get it wrong early and you're building on sand.